Designer of the first social media platform KULTURSERVER, later copied by MySpace. Selected as screen designer by MTV, VIVA, Nickelodeon and Comedy Central. Awarded the Golden eMIL for the overall concept for the German Pavilion at EXPO2000 (website + CD ROM). Still firmly in the saddle today with many pitches won for well-known brands.
Motion Design
Five Springs - Sino-German Health City of Life Sciences
Brand development / Naming, CeBIT trade fair appearance
Challenge
Development of a logo and trade fair promotional video for a new city in China – a visionary smart city of the future that harmonizes technology and nature.
Solution
A logo consisting of five elements – representing the five smart living solutions and, at the same time, the five water sources that give the city its name: Five Springs. The trade fair animation presents this logo as a symbol of a city that promotes health and well-being.
Logo design
Layout
Storyboard
Animations
© 2025 andré keller. All rights reserved.