Designer of the first social media platform KULTURSERVER, later copied by MySpace. Selected as screen designer by MTV, VIVA, Nickelodeon and Comedy Central. Awarded the Golden eMIL for the overall concept for the German Pavilion at EXPO2000 (website + CD ROM). Still firmly in the saddle today with many pitches won for well-known brands.
Motion Design
Hocoma, Switzerland
Brand (re-)positioning / Relaunch / Product presentation
Challenge
Shift the brand perception from being a producer of medical devices to positioning it as a modern tech company.
Solution
Development of a new visual language for product presentations – moving away from a purely medical context towards highlighting the tangible benefits for patients. Complementary video presentations showcase the devices in everyday life situations, portraying them as personal assistants that guide and support.
Layout
Storyboard
Video editing
Animations
Sounddesign
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