Designer of the first social media platform KULTURSERVER, later copied by MySpace. Selected as screen designer by MTV, VIVA, Nickelodeon and Comedy Central. Awarded the Golden eMIL for the overall concept for the German Pavilion at EXPO2000 (website + CD ROM). Still firmly in the saddle today with many pitches won for well-known brands.
Motion Design
Smartsteuer
TV advertising
Challenge
Translate the brand message into an attractive visual world and stage it in a concise TV commercial.
Solution
Present the helmsman as a brand ambassador and position him as a reliable helper in times of need, representing the brand.
Storyboard
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